Management & People

Our people are the driving force of our business.
While our business is all about roofing, the driving force, and the key to the continued success of our business, is our people. We always strive to provide the latest technological tools, and the best, most efficient methods and product solutions, but it is our people that truly separate us from the pack. We have a dedicated and skilled team of professionals in all areas of our business, all working toward a common goal: to provide our customers with industry-leading value by ensuring the most reliable, prompt, and cost-effective solutions to all of their roofing needs.

We invite you to meet some of the key people who drive our company:

John Petrachek – President and General Manager

jpetrachek@atlas-apex.com

John Petrachek is President & General Manager of Atlas-Apex Roofing Inc. He started his career in the Industrial, Commercial and Institutional roofing industry in 1993 as a representative with a large roofing product/design manufacturer. His vision has always been to stay ahead of the competition by delivering outstanding customer service and communications.

Mr. Petrachek is an Ontario University graduate with his Honours Business Administration degree, and is a proud member of the Ontario Industrial Roofing Contractors Association (O.I.R.C.A.), the Roof Consultants Institute (RCI), Canadian Roofing Contractors Association (CRCA), and the National Roofing Contractors Association (NRCA). John also sat on the board of the OIRCA, where he is a past President, Safety Committee member and most recently, a part of the Membership Committee.

Mr. Petrachek has dedicated a great deal of his time and resources to the roofing industry over the past 20 years, and has lectured on several key topics at various venues during that time. He also continues to give back to the community in the form of various donations and sponsorships, both personally and corporately, as well as creating the VIP Foundation, which helps individuals and families in need on a local level.

As a loving husband and a father of 4 children, his entrepreneurial spirit is hopefully followed by his children for years to come.

John McDowell – Senior Vice President

jmcdowell@atlas-apex.com

John McDowell began his roofing career in September of 1994 as a junior estimator for one of the largest roofing firms in Canada. His interest in the field quickly grew as he progressed through the ranks from junior estimator to senior estimator/marketing representative. After a six-year stay, he felt the need to move forward and looked for further opportunities.

John started at Atlas-Apex Roofing Inc. as Vice-President in 2002, which is the position he holds to this day. As part of the executive team, he is responsible for overseeing sales and day-to-day operations, as well as directly managing Atlas-Apex’s National Account portfolio.

Prior to starting in the industry, John gained his sales and marketing experience working as an Account support representative with IBM for 4 years, and in the publishing industry as a senior account manager for 3 years. With a Business and Marketing education from Seneca and Centennial Colleges in Toronto, he continues to broaden his knowledge via regular seminars and courses provided within the roofing industry.

John continues to be an integral part of the day to day business operations, and looks forward to a long career with Atlas-Apex Roofing Inc.

Brett Beetles – Senior Vice President

bbeetles@atlas-apex.com

Brett Beetles is Senior Vice President of Atlas-Apex Roofing Inc., and has spent over 20 years specializing in the industrial, commercial and institutional roofing industry. With a formal education in Business Administration from Sheridan College, Brett has continued to expand his knowledge base through the years by completing additional courses in blueprint reading and project estimating, as well as various courses hosted by the Roofing Institute of North America, O.I.R.C.A. and C.R.C.A.

Before joining Atlas-Apex Roofing Inc., he spent 11 years in the building construction business where he worked on trouble shooting and assisting with various roof system design solutions. This experience, combined with his business education and his project estimating and blue print reading courses, provides a perfect fit for the ICI roofing industry.

Brett is continually upgrading his knowledge of changes in the industry to keep up to date on green initiatives, cool roofing, LEED accreditation, light weight concrete, sustainable roofing solutions, solar initiatives, manufacturer installations and all safety aspects of the industry.

His role in senior management has enabled him to assist and develop junior colleagues by educating and guiding them to provide sound solutions and superior customer service. His expertise and passion for the industry over the past 20 years have helped Atlas-Apex Roofing Inc. become an industry-leader.

Steve Murray – Senior Vice President of Operations, General Superintendent

smurray@atlas-apex.com

Steve Murray, Senior Vice President of Operations and General Superintendent, has been with Atlas Apex Roofing Inc. for over 20 years. Steve oversees the day-to-day activities of the project managers, purchasing agents, health and safety officers, and over 150 roofing, sheet metal and support staff employees.

Steve graduated with a business administration degree at Humber College. His 30 years in the roofing industry started as a summer student during his high school and University/College years. During this time he was introduced to roofing and sheet metal installations and the basics of estimating for new construction and re-roofing projects. After he graduated, his summer job turned into a full time job as an estimator and supervisor.

By regularly attending seminars and courses, Steve stays current with the changes within the industry. He has extensive knowledge and training in all roofing and sheet metal systems, as well as more recent trends such as light weight insulating concrete, vegetative and cool roof assemblies, and solar panel installations.

He has successfully completed all three levels of training necessary to be a member of a “Joint Health and Safety Committee”, as recognized by the Ministry of Labour (MOL), and the Workplace Safety Insurance Board (WSIB) in the construction sector. In addition, he is presently a member of the “Risk Assessment Committee” with the Ontario Industrial Roofing Contractors Association (OIRCA).

Frank Alvaro - Senior Vice President of Finance

falvaro@atlas-apex.com

Frank Alvaro joined the Atlas-Apex Group of Companies in May 2016, as Senior Vice-President of Finance. In addition to overseeing the finance and accounting function and related information systems, Frank supports senior management in strategic and operational decision making and manages risk in relation to setting and achieving the organization’s objectives.

Prior to joining the Atlas-Apex Group, Frank held a senior management position at a mid-sized regional accounting firm. In his primary area of practice, audit and assurance, he helped organizations ensure effective compliance, control and financial reporting. In addition, as a trusted business advisor he assisted countless entrepreneurs with business consulting, risk management, transaction support and strategic tax planning in the construction, innovation and technology, retail and manufacturing industries.

Frank earned a specialized honours degree in Accounting at York University and is a CPA, CA with the Institute of Chartered Accountants of Ontario.

Richard McLeod – Business Development

rmcleod@atlas-apex.com

Richard joined Atlas-Apex Roofing in 2013, and brings with him a strong sales and marketing background from his roles within the Industrial Commercial and Institutional (ICI) market over the past 15 years. Richard got his start in the roofing industry in 2008 as a Territory Representative for a high-performance roofing systems manufacturer. After gaining valuable experience from the manufacturing and distribution perspective, he decided he could better serve his clients’ wide range of needs from the contractor’s side. Richard is recognized by his clients as utilizing a consultative approach, and providing creative solutions to their roofing problems, based on a strong foundation of industry best-practices.

Prior to roofing, Richard was an Account Manager with a leading material handling manufacturer/ distributor for several years.

Richard is responsible for direct client sales and account development, as well as overseeing other critical marketing functions such as advertising, direct marketing, and public relations.

Tony Vetro - Service Manager

tvetro@atlas-apex.com

Tony Vetro is the Service Manager at Atlas-Apex Roofing Inc. He looks after emergency service dispatching as well as planned service work and smaller replacement and restoration jobs.

Tony has been with Atlas-Apex Roofing Inc. since 2007, but his career in the service industry extends well beyond that. Prior to coming to Atlas-Apex, Tony was a Service Manager at a high volume Acura Dealership in the Toronto area. He was in that role for 5 years and put together a service department of 45 employees during that time. Tony was responsible to manage customer appointments, warranty and non-warranty issues, and overall customer satisfaction. Prior to that, he was a licensed technician with Honda/Acura Automobiles with over 15 years of experience. Tony truly understands what it takes to service a customer to their complete satisfaction.

Maureen Kane – Director, HR and H&S

mkane@atlas-apex.com

Maureen Kane is the Director of Human Resources and Health & Safety for Atlas-Apex Roofing Inc. She is responsible for giving direction to senior management, supervisors and workers regarding health and safety issues. She continually updates the Health and Safety Management System by monitoring, reviewing, and updating internal policies to meet or exceed ever-changing industry standards. Prior to coming to Atlas-Apex Roofing Inc., Maureen spent twenty years in a management capacity within the roofing industry.

Maureen’s career in Health and Safety started in 2004, and she has since completed her Occupational Health and Safety Certificate through Conestoga College, and sits as Chair of the Steering Committee for the same WSIB Safety Group she joined seven years earlier. Maureen is a highly motivated, creative and versatile health and safety director with a wealth of experience in policy and program development, training, and facilitation of health and safety awareness.

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